VW Atlas Cross Sport Named 2024 Latin Flavor SUV of the Year

The newly refined Atlas Cross Sport has been gaining some well-earned attention. Volkswagen of America, Inc. proudly announced earlier this year that the 2024 Atlas Cross Sport has clinched the coveted title of SUV of the Year in the esteemed 2024 Latin Flavor Car of the Year awards, presented by Auto News Wire in collaboration with Puros Autos, a renowned automotive source catering to the Hispanic community in the United States.

The recognition underscores the significant influence of the Hispanic market in the automotive industry, representing over 30 percent of the population in key markets. The Latin Flavor Car of the Year awards spotlight the growing purchasing power and brand preferences of Hispanic consumers, acknowledging brands that have embraced this influence and tailored their marketing and product strategies to resonate with this demographic.

The Atlas, crafted as the first modern Volkswagen tailored exclusively for American consumers, has rapidly ascended to prominence since its introduction, solidifying its status as a key player in the U.S. automotive landscape. Building upon this success, the 2024 Atlas Cross Sport introduces an array of enhancements, including a refined interior and an advanced turbocharged engine that elevates both performance and driving dynamics.

Available in five trim levels, the 2024 Atlas Cross Sport is powered by a robust four-cylinder turbocharged and direct-injection TSI® engine, generating 269 horsepower and 273 lb-ft of torque. Paired with an eight-speed automatic transmission and front-wheel drive as standard, the option for Volkswagen’s 4Motion® all-wheel-drive system further enhances traction and stability. With a starting MSRP of $36,715, the Atlas Cross Sport offers an exceptional blend of versatility, sophistication, and value to discerning consumers. Click here to view our current inventory.