Volkswagen’s Ambitious Growth Agenda

vone will add North American design to his current role as Head of Design for Volkswagen South American Region. Pavone brings along his strong experience with innovative design processes, such as using augmented and virtual reality.

“We have an ambitious growth agenda in North America with a Group goal of 10 percent market share by 2030. To realize these goals, we are building more knowledge in the region while developing and strengthening our talent,” said Pablo Di Si, President and CEO, Volkswagen Group of America. “Design will play an even bigger role in tailoring our vehicles to market-specific needs. JC brings a wealth of experience from his time in Germany, the United States, and Brazil, and has a great track record of designing products that resonate with our consumers.”

After 21 years in the Brazilian, German, and U.S. markets, Pavone is credited with designing the sixth-generation Jetta and the American market Passat. More recently, Pavone spearheaded the design process for the Volkswagen Nivus/Taigo as the Head of Design at Volkswagen of Brazil. The Nivus/Taigo was the first vehicle designed in South America and produced in the European market.

“I’m very excited to accept this new challenge to lead VW Design in the North and South America Regions,” said JC Pavone. “My experience—being born in Sao Paulo, working at HQ in Wolfsburg for seven years, five years at the Design Center California and seven years as Design Director at VW South America—gives me the right understanding about the trends and requirements from each region. Communication with the Design Headquarters in Wolfsburg is key to the perfect balance between regional preferences and Volkswagen DNA.”