The Refreshed 2024 Atlas Family Pricing

We’ve all been waiting for this moment – the refreshed 2024 Atlas and Atlas Cross Sport are on their way with new pricing models. This refresh comes in the form of significant interior upgrades with premium materials and elegant design, new standard content and driver technology, and new 2.0-liter turbo powertrain to replace the previous four-cylinder and CR6 options. Plus – the Rugged Atlas Peak Edition trimline for those constantly looking for adventure. 

The Atlas comes in six different trim levels that include two Peak Editions, powered solely by a four-cylinder turbocharged and direct-injection TSI® engine with 269 horsepower and 273 lb-ft of torque. The Atlas Cross Sport will come in five different trim levels, with Volkswagen’s 4Motion® all-wheel-drive system available across the model family lineup. A leatherette-trimmed soft-touch dash and center console, front-row door trim and décor creating an upscale cockpit, available ambient lighting with 30 color choices paired with innovative backlit dash décor, and more await you in your new Atlas. 

Atlas 

SE

The starting MSRP for the Atlas is $37,725 for the SE front-wheel drive trim line. You’ll find similarities to the 2023 model such as standard 18-inch machined aluminum-alloy wheels; LED taillights; auto-dimming rearview mirror; rain-sensing wipers; KESSY® keyless access with push-button start; Volkswagen Car-Net® with Wi-Fi capability (requires subscription); six-speaker sound system; six USB-C ports; 10-way power driver seat; and leatherette seating surfaces. New for 2024 includes  LED headlights with AFS (Adaptive Front-lighting System); 12-inch infotainment display; 10.25-inch Volkswagen Digital Cockpit Pro; wireless App connect; 45W fast charging; wireless charging; heated multifunction steering wheel with shift paddles; heated front seats and side mirrors; ventilated front seating; three-zone Climatronic; rear seatbelt detection and rear seat reminder system.

SE w/ Technology

Atlas SE w/ Tech starts at $41,665 MSRP for FWD and $43,565 for 4Motion all-wheel drive. For 2024, you can look forward to 20-inch machined alloy wheels; light bars and emblems; tow hitch; Easy Close function for the power liftgate; and a dash cam USB-C port in the rearview mirror (for a total of eight USB-C ports).

The panoramic sunroof package may be added for an additional $1,200. The black wheel package includes 20-inch black five-spoke alloy wheels for an additional $595.

Peak Edition SE w/ Technology

The Peak Edition builds on the base SE w/Technology trim, with an $46,555 MSRP and 18-inch black alloy wheels with all-terrain tires; silver underbody cladding; blackout exterior detailing; Peak Edition badging; unique interior color and decor; panoramic sunroof; 30-color ambient lighting; and stainless steel pedal caps.

SEL

The SEL trimline starts at $48,445 MSRP, with a head-up display; 30-color ambient lighting; leather seating surfaces; heated second-row seats; and predictive Adaptive Cruise Control for the new 2024 SEL. 

Peak Edition SEL

The Peak Edition SEL is priced at $50,435 MSRP, and includes 18-inch black alloy wheels with all-terrain tires; silver underbody cladding; black roof rails; blackout exterior detailing; Peak Edition badging; unique interior color and decor; leatherette seating surfaces; and stainless steel pedal caps.

SEL-Premium R-Line

Finally, for the top-of-the-line Atlas SEL Premium R-Line, the MSRP starts at $52,455 and includes 21-inch wheels; R-Line® styling elements; power folding mirrors; Harmon Kardon® audio system; Park Assist; and Area View.

Atlas Cross Sport

SE

The entry-level Atlas Cross Sport starts at $36,715 MSRP and includes features from the 2023 model such as standard 18-inch machined aluminum-alloy wheels; LED tail lights; auto-dimming rearview mirror; rain-sensing wipers; KESSY keyless access with push-button start; Volkswagen Car-Net with Wi-Fi capability (requires subscription); six-speaker sound system; four USB-C ports; 10-way power driver seat; and leatherette seating surfaces. For model year 2024, the refreshed Atlas Cross Sport introduces a ton of new standard content, including: LED headlights with AFS (Adaptive Front-lighting System); 12-inch infotainment display; 10.25-inch Volkswagen Digital Cockpit Pro; wireless App connect; 45W fast charging; wireless charging; heated multifunction steering wheel with shift paddles; heated front seats and side mirrors; ventilated front seating; two-zone Climatronic; rear seat belt detection and rear seat reminder system.

SE w/Tech

The SE w/Tech trim at $40,655 MSRP, with 2024 additions that include 20-inch machined alloy wheels; light bars and emblems; tow hitch; rear sunshade; Easy Close function for the power liftgate; and a dash cam USB-C port in the rearview mirror (for a total of six USB-C ports).

SEL

Starting at at $47,435 MSRP, the SEL trim includes head-up display; 30-color ambient lighting; leather seating surfaces; heated rear seats; and predictive Adaptive Cruise Control for the new 2024 model year. 

SEL R-Line

The SEL R-Line, a fan favorite for the 2023, starts at $48,885 MSRP and includes R-Line bumpers; a leather-wrapped and heated multifunction sport steering wheel; and stainless steel pedal caps

SEL Premium R-Line

The top-of-the-line Atlas Cross Sport SEL Premium R-Line models are priced at $51,445 MSRP and include standard 4Motion all-wheel drive. Building from the Atlas Cross Sport SEL, standard features include 21-inch wheels; R-Line styling elements; power folding mirrors; Harmon Kardon audio system; Park Assist; and Area View.Set to arrive at our dealership this fall, click here to keep an eye on our Facebook for all updates on the 2024 Atlas Family.